STOP THE PRESS AND MAKE READY

The advent of TV, magazines challenged....
Cowles Publication, "Flair" at 50 cents/copy, tanks after 12 issues. Its demise; an expensive format of accordion inserts, artful cutouts and peekaboo covers.
"Playboy" ('53) and Hugh Hefner hit the press with its first cover and "first time nude" centerfold, Marilyn Monroe. By '60 circulation was 1.1 million. And like another famous
"bunny" Hef still keeps going and going.
"Mad"('52) , cover caption: Humor in a jugular vein, captures young readers with irreverence for the current scene.
"Jet"('51) drops its "girlie" image and changes to a news digest.
"TV Guide" 's April 3, 1953 premiere issue cover features a photograph of Lucille Ball and Desi and newborn son, Desi Arnaz, Jr. A press time marval, it ran 53 weekly regional editions and a 6.5 million circulation in '59.
"Collier's" life cut short after 38 years, last edition - Jan. 4, 1957.
"Confidential"-"Uncensored and off the Record", the first "rag mag" and a readership of 4.5 million in '55; scoops the poop and libel suits totaling $7 million filed by among others, Robert Mitchum, Maureen O'Hara and Liberace. Cuba bans it after an expose on Dictator Batista. U.S. Post Office tried unsuccessfully to ban it from the mails over the objections of the ACLU. In '57, the State of California charged it with criminal libel and obscene material. Readership dips to 400,000 when "Confidential" is forced to stay away from Hollywood stars and water-down its stories.